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All of Guardian Vietnam's mentions this period (2 of 2, netSentiment -100) were negative, split evenly between app-ux and store-exp topics. Complaints cite the app crashing on open and a poorly communicated paper-bag charge that soured a first-time in-store purchase.

Next: Escalate the app crash bug to engineering for a hotfix and issue clear signage/staff scripting on the bag policy to reduce checkout friction.

Hasaki captures 66.7% of share of voice (6 of 9 mentions) but nearly every mention is a complaint — counterfeit product suspicions, no-return policy on mis-shipped items, data-leak fears, and review manipulation allegations. This volume-heavy but trust-eroding narrative is a competitive vulnerability Guardian can exploit.

Next: Launch a targeted 'verified authentic, easy returns' campaign contrasting with Hasaki's reported issues, aimed at shoppers researching skincare purchases.

Total tracked mentions fell from 15 to 9 period-over-period, with coverage concentrated in just 2 sources, suggesting narrower visibility across the category even as sentiment stays deeply negative (-100 net, unchanged).

Next: Expand monitoring to additional review/social sources and consider a proactive PR push to regain share of conversation.