Budget

Where the money should move — judged on lifetime value, capped at 30% of daily spend in code

  1. Listen
  2. Brief
  3. Variants
  4. A/B Test
  5. Budget
Ad-history dataset◌ Demo dataset — spend, installs, pLTV+ Add data
Budget shift plan: move $1,867/day to winning themes
3h agoDownload CSV for Ads Manager

Reallocating ~$1,867/day from low-LTV cells (store-experience, promo-deal) into top-performing UGC testimonial and app-loyalty cells should meaningfully lift blended lifetime ROAS. These moves prioritize durable pLTV-weighted returns over similar week-1 ROAS figures across the same countries.

FromTo$/dayProjectedWhy
store-experience/google/THugc-testimonial/facebook/VN$496+7.2 LTV-ROASShift spend from low-LTV store-experience traffic to top-performing UGC testimonial funnel in VN.
promo-deal/google/SGapp-loyalty/tiktok/SG$464+4.4 LTV-ROASApp-loyalty TikTok SG delivers nearly double the lifetime ROAS of promo-deal search spend.
promo-deal/instagram/VNugc-testimonial/tiktok/TH$459+7.0 LTV-ROASPromo-deal VN has weak lifetime value versus TikTok UGC testimonial's near-12x LTV-ROAS.
store-experience/instagram/VNugc-testimonial/tiktok/VN$448+6.9 LTV-ROASReallocate from underperforming store-experience creative to proven UGC testimonial format in same market.
Total moved$1,867≤ 30% of daily spend — enforced in code, not the prompt