Data Sources
Plug in your ad accounts — Pulse learns from every dollar
Connected sources feed the board, insights and experiments automatically
Google Ads export
Google Ads
MMP pLTV feed (AppsFlyer / Adjust)
AppsFlyer MMP
Meta Ads export
Meta ads
TikTok Ads export
TikTok ads
CLV model (pLTV)
AppsFlyer MMP
Ad platform CSV export
CSV import
MMP webhook (installs / revenue)
Webhook
Available connectors
MMP pLTV feeds — the briefs' named inputs.
AppsFlyer
MMP pLTV feed — install & revenue attribution
Adjust
MMP pLTV feed — install & revenue attribution
Destinations — where Pulse's thinking lands
Pulse thinks — your tools act.
Meta Ads Manager
Budget change-list CSV — download from any budget-shift insight
Canva
Approved variants land as editable designs
Figma
Design handoff for custom creative builds
Ad Library
Live — 21 real scraped Meta ads
Workspace
Name
Guardian VietnamVertical
Health & beauty retailChannels
FacebookInstagramTiktokGoogleSegments
NewPayerWhaleLapsedBrand tone
Warm, trustworthy, expert-but-friendly. Vietnamese beauty-retail fluent. Advice-first, never pushy.Banned claims
cures acnedoctor recommended#1 in Vietnamguaranteed resultsWhite-label: swap this config and Pulse runs any advertiser — e-commerce tomorrow.
Team roles
- Owner — Sets the workspace, channels, brand tone and banned claims.
- Analyst — Reads the board and channels, tunes thresholds, reviews insight evidence.
- Creative — Runs the variant writer and iterates on briefs and copy.
- Reviewer — Approves or rejects variants — nothing reaches an A/B test without Reviewer sign-off.